When marketers become part of the family

When marketers become part of the family

(And why they should) Whether you’re a business owner or a start-up, you want social media exposure for your brand. Your brand is innovative and perfectly positioned for a post-Covid era so why is it so hard to make sales, gain likes, grow followers, and see the...
Flying Around the World

Flying Around the World

I travelled around the world in 2022 and yes, I mean that literally! First, I flew from Cape Town to Frankfurt and then to Vancouver. From Vancouver I flew to Singapore and on to Australia. I then flew from Australia back to Singapore and on home to Cape Town, South...
Let’s Get Social

Let’s Get Social

When I founded my company, social media had just made its appearance and Company Pages didn’t exist yet. But I knew that this was the next big thing in terms of marketing and I wanted to be ahead of the pack. And I was, for a little while. There was so much to...
Why Your Profile Photo Matters

Why Your Profile Photo Matters

Never underestimate the value of your profile picture on LinkedIn. That tiny square says quite a bit about you to potential clients, employers, partners, or business associates. Your profile photo certainly does make that crucial first impression. So, what do you look...